Select your trade to see relevant benchmarks:

Stop wasting money on bad leads.

See which marketing channels actually bring booked jobs — and where to put your next dollar. Enter your spend, enter booked jobs, get a clear recommendation in 60 seconds.

No integrations needed

No signup required

Built for trades

For HVAC, plumbing, roofing, and local home services businesses.

Your results

Cost per booked job

Google LSA

$104

Google Ads

$122

Facebook Ads

$133

Angi / HomeAdvisor

$349

Scale this: Google LSA

At $104/job — your most efficient channel. Move budget here first.

Review this: Angi / HomeAdvisor

3.4x more expensive than LSA. Reallocating would save ~$890/month.

$349

Average cost per Angi job — most contractors don't know this

60%

Of ad spend wasted when tracking only blended numbers

Typical gap between best and worst channel — hidden in your total

The problem

You're probably spending money on channels that don't bring jobs.

Most contractors track one number — total monthly ad spend. That single number hides a 3x gap between your best and worst channel.

$349

Average cost per Angi job

Most owners paying $1,000–1,500/mo get 3–4 jobs and have no idea they're spending $350 per booking.

$122

Average cost per Google Ads job

Same owner, same month — a 3x gap invisible when you only watch the total spend line.

$104

Average cost per Google LSA job

Often the most efficient channel. Only 1 in 4 contractors tracks this separately.

60 sec

To see your real numbers

TradesCAC breaks out every channel, benchmarks it against real contractors, and tells you what to do next.

Industry benchmarks

What are other contractors paying per job?

Real cost-per-booked-job data from 800+ home service companies. How do your numbers compare?

HVAC

Google Ads$122

Google LSA$104

Facebook Ads$133

Angi / HomeAdvisor$349

Direct mail$200

Plumbing

Google Ads$167

Google LSA$98

Facebook Ads$145

Angi / HomeAdvisor$380

Direct mail$220

Roofing

Google Ads$195

Google LSA$140

Facebook Ads$175

Angi / HomeAdvisor$420

Direct mail$260

Other home services

Google Ads$155

Google LSA$115

Facebook Ads$160

Angi / lead gen$370

Direct mail$210

Source: SearchLight Digital benchmark data — 800+ home service contractors, $40M+ in tracked ad spend. Green = most efficient. Red = highest cost per job. "Other home services" uses blended averages across pest control, electrical, landscaping, and other local trades.

Quick savings estimate

How much could you save by switching budget?

Move spend from your worst channel to your best and see the dollar impact instantly.

Budget reallocation calculator

Enter what you're spending on your most expensive channel and see the savings.

Current spend ($/mo)

Worst channel CAC ($)

Best channel CAC ($)

Free marketing calculator

Enter your spend. See where to move your budget.

Enter your monthly spend and booked jobs by channel. We show you which channels are efficient, which need work, and exactly where to reallocate your marketing budget to get more jobs.

Calculating for:

HVAC

Change:

‹2026›

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Channel

Monthly spend

Jobs booked

Average job value ($) — used to calculate revenue impact

Cost per booked job by channel

Your verdicts are in the monthly report

The free tool shows you what your numbers are. The monthly report tells you what to do about them — which channel to scale, which to cut, exactly how much you could save, and whether it improved the following month.

Scale / Watch / Review verdict per channel

Estimated monthly savings & extra jobs

Trend vs your previous month

One written recommendation from us

$49/month after trial. Cancel any time.

Free

Email me these results

Get your channel breakdown — cost per booked job and benchmark comparison — sent to your inbox. No commitment, no payment. The verdict on what to do about it is in the monthly report.

$49 / month — done for you

The verdict, the savings estimate, and the recommendation

Everything the free tool shows you, plus the parts it doesn't: Scale / Watch / Review verdict per channel, estimated savings and extra jobs, trend vs last month, and a written recommendation specific to your numbers. We do the work on the 25th and it lands on the 1st.

30-day free trial. Card required. Cancel any time.

How it works

Three steps. Sixty seconds. No agency required.

No integrations. No API keys. No learning curve.

Enter your spend and jobs per channel

Type in monthly spend and jobs booked for each channel. Numbers from memory or a quick look at your accounts.

See real cost per booked job by channel

Every channel broken out, color-coded, and benchmarked against 800+ real contractors. See exactly where you're above or below average.

Get a plain-English verdict

Not "your ROAS is 3.2x." But "your Angi leads cost 3x more than LSA — here's exactly how much you'd save by switching."

What contractors say

Real owners. Real numbers. Real savings.

"Found out my Angi spend was costing $340 per job and Google Ads were $118. I'd been treating them the same for two years. Cut Angi the next day."

Mike Rodriguez

Rodriguez HVAC · Phoenix AZ · 14 yrs

Saved $900/month

"My agency showed me blended ROAS and it looked great. This broke it out and showed Facebook was funding zero jobs. Cut it immediately."

Jason Torres

Torres Plumbing · Dallas TX · 8 yrs

Saved $800/month

"90 seconds. Didn't know what my LSA spend was doing separately. It's now my highest converting channel and I almost cut it."

Dave Kowalski

Kowalski Roofing · Atlanta GA · 11 yrs

Reallocated $600/month

"Simple enough that I actually used it. Tried three analytics tools before this. This one I understood in 30 seconds flat."

Sarah Reeves

Reeves HVAC & Plumbing · Denver CO

Saved $1,100/month

Pricing

Start free. Upgrade when it's obviously worth it.

The calculator is free forever. The $49/month is for contractors who want someone else to do the work — without having to log into anything or crunch a single number.

How the monthly report works — exactly

You sign up — 2 minutes

We confirm your trade (HVAC, plumbing, roofing) and the channels you currently run. That is it. No dashboard. No setup.

We email you on the 25th

A simple form arrives in your inbox asking for last month's spend and jobs booked per channel. Fill it in from memory in 2 minutes. No logging into anything.

Your report arrives on the 1st

We run your numbers, compare to last month and industry benchmarks, and email you one specific recommendation. You do nothing else — it just arrives.

What a real report looks like

"Your Google LSA cost per job dropped from $118 to $104 this month — great trend. Your Angi is now at $387/job, up from $349 last month and getting worse. Recommendation: cut your Angi budget by 50% this month and move that spend to LSA. At current rates that's worth an extra 4 jobs for the same total spend."

That is the whole report. Plain English. One action. In your inbox. Every month.

Free calculator

$0 forever

Run your own numbers anytime. No signup, no login, no limit.

Full CAC breakdown by channel

Benchmark vs 800+ contractors

Add and remove any channel

Multi-month tracking

Shareable result

Done for you

Monthly report

$49 / month

We do the work. Your report arrives in your inbox on the 1st — no logging in, no crunching numbers, no thinking about it.

We email you for numbers on the 25th

Full CAC report delivered on the 1st

Trend vs. your previous month

One specific budget recommendation

No logins. No dashboards. No work.

Cancel any time

FAQ

Questions contractors ask

Want to improve this every month?

Track your numbers monthly, spot wasted spend faster, and see whether your changes are actually improving booked jobs.

TradesCAC is a free home services marketing calculator that helps HVAC companies, plumbing businesses, roofing contractors, and other local service businesses calculate their real cost per booked job across every marketing channel. Compare Google Ads cost per lead, Google Local Services Ads (LSA) performance, Angi and HomeAdvisor ROI, Facebook Ads efficiency, and direct mail results side by side. Built specifically for trades businesses who want to stop wasting budget on underperforming channels and make smarter marketing budget decisions.